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Leading with Emotion | Environmental Graphics and Branding 

Case Study, Education

Details

Client

Uvalde CISD

Project

Legacy Elementary School 

Case Study Focus

Environmental Graphics & Branding

Practice

Education

We led with emotion to brand Legacy Elementary with the cultural touchstones that make Uvalde a place of hope and growth. In hallways, gathering places, and learning spaces, bright colors fill cutout shapes inspired by papel picado, the art form used to celebrate occasions like Dia de los Muertos. Uplifting visuals balance vibrancy with trauma-informed principles, populating spaces with muted tones, soft transitions, and biophilic elements that invite nature indoors. 

Logos That Speak

The district’s coyote mascot got a friendly, age-appropriate refresh. The number 21 is significant, with each point of fur honoring those lost. A second logo forms an L from leaves, recalling the community’s protected oaks and representing the school’s STEM program. 

Environmental Graphics & Branding Services

  • Experiential Design 
  • Branding 
  • Wayfinding 
  • Scenery Development 
  • Environmental Graphics 
  • Murals 
  • Logo Design 
  • Iconography 
  • Placemaking 
  • Mascot Design 
  • Typography and Font  Development 
  • Brand Standards  

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